DOLLAR SHAVE CLUB
Dollar Shave Club is a subscription-based ‘personal grooming box’ service.
At the time of its launch in 2011, was a major disruptor in the multi-billion dollar mens personal grooming market. My contribution to Dollar Shave Club’s successful launch in Australia in 2012 was in designing print and digital marketing materials that were sympathetic to their existing style.
By working closely with DSC’s marketing team, I developed EDMs to specifically target men in the lucrative 20–35 year demographic to drive up subscriptions.
I was also tasked with developing all of the supporting packaging materials for their monthly razor boxes.
Dollar Shave Club continues to operate and was acquired by Unilever in 2016 for approximately $1 billion.