Labrador Petro Management (LPM) is an oil and gas drilling consulting company that services local resource projects in Australia and New Zealand.

With a brand identity that had not changed since its founding in 1987, LPM’s directors were eager to modernise their brand.

The client’s main objective in the rebrand process was to inject more vibrancy into their previously monotone look; to appear as a top market leader in oil and gas consulting. I achieved this through using distinctive colours in addition to a brandmark that could be used as a graphic device on its own.

I redesigned LPM’s entire design suite and received high praise from stakeholders who were previously concerned with inviting radical change in the brand.