The Royal Show is a Perth cultural institution operated by the Royal Agricultural Society of WA that I had the pleasure of working on from 2012–2014.

As an ever-evolving event, the Perth Royal Show was a different challenge each year. The client’s #1 objective was to increase attendance which had waned over the years.

From 2012–2014, there were record-setting attendance numbers, particularly in 2013 with 450,000 visitors, the second-highest on record.

In collaboration with co-creatives, I produced creative work such as maps, press ads, exhibition displays, smartphone app interfaces, videos and the tickets.